We at Tennessee Parks & Greenways Foundation, also known as TennGreen, strive to be as unique as the lands that we protect. Since our founding in 1998, we’ve partnered to conserve the natural places that provide us all well-being and an unrivaled quality of life. As Tennessee’s oldest accredited statewide land conservancy, we recognize that it’s crucial, now more than ever, for organizations to reinvent and evolve to stay relevant and grow.
In the spirit of that focus and momentum, we’re thrilled to publicly announce our refined name of “TennGreen Land Conservancy” and share our refreshed and revitalized logo, visual identity, and website.
This branding journey emerged through significant internal and external feedback during our strategic planning process. Thanks to your feedback, our partners at Proof, and through months of research, discussion, and brainstorming, today our brand stands with confidence and clarity in both aesthetic and in our message.
“TennGreen Land Conservancy provides a crucial service to our lands and the people and wildlife who depend on them.”
WHY WAS A BRAND SHIFT NECESSARY?
Refined Name: “TennGreen Land Conservancy” honors both the legacy of our organization and our ambitious future, remedies and eliminates confusion between multiple name variations and other organizations, and reflects who we are and why we exist:
- Our appreciation for nature
- Our commitment to protecting the lands that sustain us
- Our love for the outdoors
Refreshed Brand: Our new logo and visual identity represent who we are and embody our conservation vision. The new logo respects and connects to our brand heritage by deliberately preserving the integrity of the state that has shaped our identity for more than twenty years. At the same time, it embraces a more modern aesthetic that reflects landscapes found within Tennessee and a sunrise that represents clean air, new growth, and our forward-thinking approach to conservation.
As the challenges that face our communities continue to rise, our work together is more necessary than ever to protect the future of Tennessee’s land, water, and wildlife. Our refined name, refreshed brand, and focused messaging is a reflection of our ongoing commitment to raise the bar for conservation action and protect our natural world.
We’re thankful for our partners at Proof for helping us bring our brand to life, our incredibly hardworking Board members and staff who make this organization special, and every one of you throughout our conservation community who are at the heart of everything we do.
TennGreen Land Conservancy. Here we are. Let’s get to work.
With gratitude,
Steve Law
Executive Director
The future of our land, water, and wildlife depends on our attitudes and actions today. Our natural world needs us. Click here to get involved today!
SPECIAL THANKS TO COMMITTEE MEMBERS:
- Carolyn Rehm, Chair
- Dr. Mark Peacock
- Matthew J. McClanahan
- Mary Lynn Dobson
- Dr. Charles Womack
- Steve Law
- Alice Hudson Pell
- Chris Ware